The NBA’s D-League is always looking for some extra cash, so why not just sell off the naming rights?
According to a press release from the league, the D-League will now be known as the Gatorade League, or G-League from now on.
Beginning with the 2017-18 season, the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the National Basketball Association (NBA) and Gatorade. This marks the first time a U.S. professional sports league has named an entitlement partner.
As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage, and league digital assets. Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.