When your most important alumni is also the GOAT in NBA history, you don’t pile on during his embarrassment—you embrace the ceiling.

Looking to capitalize off of Michael Jordan’s shoot-for-the-moon style fiasco, North Carolina released a new football ad embracing his “the ceiling is the roof” comment.

Jordan isn’t shy either, getting his Jordan Brand is to sell new shirts, which have been worn by the North Carolina band during the ACC Tournament.

The ceiling is the roof for what the two can do with this now.

-- ThaCover2


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