Sneaker culture has given rise to million-dollar side hustle for traders, resellers, and customizers worldwide. 

If you’re interested in limited-edition kicks or reemerging classics, you likely find yourself eyeing the products of sneaker resellers as the next piece of your collection. 

Before you buy from these unofficial retailers, though, it’s important to know how to tell if your sneaker reseller is legit.

They Tag Their Photos

Most sneaker sales don’t happen in person or at conventions. Instead, resellers rely on social media and online marketplaces to boost views on their product and complete sales. 

The biggest drawback of buying sneakers from online resellers is that you might drop hundreds of dollars on a product the seller never even owned. Once they have your money, you might never hear from them again.

The easiest way to avoid these scams is to look for product photos that include the seller’s Instagram tag or platform handle on a physical piece of paper next to the object. 

Look for consistency in their collection, and if their product photos don’t feature this form of identification, ask them to take a new photo with proof. 

If the seller is unwilling to do something as simple as writing their username on a piece of paper and photographing the product next to it, move on.

They’re Willing To Answer Questions

If you’re not confident in a seller, ask questions. Comment on posts or send direct messages with any questions about the shoes, the shipping time, or the packaging. 

Even if you don’t really need the answer to a specific question, asking one anyway will show whether your sneaker reseller is willing to communicate with customers. 

If they answer now, you know they’re more likely to respond if you have issues with the purchase in the future.

The Payment Process Involves an Invoice

One great way to tell if your sneaker seller is legit is if the payment process involves an invoice. This form of receipt breaks down who bought what, when, and from whom, leaving both buyer and seller with a contract of purchase and payment. 

Any serious online seller will use invoices to ensure that they receive payment and offer you a way to ensure that you get your product.


If you’re looking to get in on the sneaker trading and reselling game, now is a perfect time! Sneaker conventions are up and running again for in-person sellers, and the holiday season is right around the corner for everyone else. 

If you choose to sell and trade online, remember that the postal network gets swamped with deliveries in December. 

Warning customers to order before set holiday season shipping deadlines ensures that your customers are as happy as you are to participate in this side of sneaker culture.


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