By Glenn Erby
Lead Writer

The Phoenix Suns want to be taken seriously as a rival, so what better way to be taken seriously than to get your rivals' attention.

When the Los Angeles Lakers think rivalry, they think of the Boston Celtics, Miami Heat, San Antonio Spurs and Oklahoma City Thunder. They don’t necessarily think Suns as they used to about a decade back, but Phoenix is trying to change that.

The Los Angeles Times is reporting that the Suns are so desperate to ratchet up the rivalry, they have purchased the domain rights to beat.la domain name:

As for the Phoenix Suns, the NBA team bought Beat.la for $5,300. GoDaddy just started a marketing push to help brand .la as the domain name for Los Angeles, even though it’s the country code domain for Laos. This is a clever domain for the Suns to drum up their rivalry.

The site is live now, and features two links on the home page. One takes you to a photo gallery depicting the rivalry over the years, while the other takes you to a video feature commemorating the first time the Suns beat the Lakers in the postseason back in 1990.
What do you think of this idea by the Phoenix Suns? 


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