2011 NBA All-Star Game

LeBron James is one of the more popular figures in the whole world, whether it's sports, celebrity status, business or all just in one.

Forbes has recognized that, and they named the Miami Heat superstar free agent the second most powerful celebrity on their Celebrity Top 100 list.

Writes Forbes:

Back-to-back championships and four MVP awards have made LeBron James the king of the NBA. James is the NBA’s biggest endorsement star, thanks to deals with Nike, McDonald’s, Coca-Cola, Upper Deck and others. Sales of his signature Nike shoes were tops among active players at $300 million in the U.S. during 2013, according to research firm SportsOneSource, and his jersey was the NBA’s best-seller. James’ earnings also got a boost from the sale of Beats to Apple for $3 billion. James owned a small piece of the business and helped make the brand a must-have accessory by outfitting the 2008 U.S. Olympic basketball team in Beijing in the high-priced headphones.

James finished behind superstar singer and wife of Jay Z, Beyonce.


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