Noah is now focusing the mission of his "Noah Arc’s Foundation" on helping youth “avoid turning to violence and become conscious of their ability to make a positive impact in their community.”
The Bulls center even dropped a new PSA, asking the city to “Rock Your Drop.”
“Wearing the Drop means something, it’s a commitment to peace and a promise to spread the message,” said Noah in a statement. “When you wear it, you show the world that violence is our problem – it’s not just a south side or a west side issue, it belongs to us all.”
Noah recruited Bears running back Matt Forte and director Spike Lee for the PSA with a voiceover from Chicago’s own, Common.
By Glenn Erby
