Under Armour just set their sights on Nike with a new campaign, RULE YOURSELF, which was unveiled today featuring NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion Jordan Spieth and NFL MVP Super Bowl Champion Tom Brady.

The 60-second “Anthem” spot and a series of shorter films that will debut this fall highlight the self-discipline each of these athletes maintain during training and embodies Under Armour’s brand vision of training as a lifestyle: to push yourself to get better every day.

The 60-second “anthem” spot which features Curry, Copeland and Spieth is a stunning visual but more so, depicts the intense training and significance of ruling your own “army” within to become the best at what you do.

With the RULE YOURSELF campaign, Under Armour is redefining the way people think about training.


By Glenn Erby

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