There was Michael Jordan with Nike and his own Air Jordan brand. Then there was Allen Iverson with Reebok. Now, it's LeBron James with Nike Basketball.

Nike has reportedly signed the King to a massive deal that will last his lifetime with the company:


“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”

A company spokesperson would not say how much Nike paid. It is believed to be the first lifetime deal in the shoe and apparel company’s 44-year history.

By Glenn Erby

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