Jay Z is making some serious moves on this Father’s Day weekend. Over the past few days, the world has been buzzing about “4:44," with the number appearing on banners around New York City and Los Angeles.

With many assuming a new album, JAY Z’s “4:44” announced a new Sprint and TIDAL partnership. "4:44" is a new film starring Mahershala Ali as a boxer. The film also stars Lupita Nyong’o and Danny Glover.

No release date has been announced for the film, but Tidal and Sprint promise more info soon. Also starting on June 9th, new and existing customers can get six complimentary months of TIDAL HiFi. After that, it will be $9.99 a month.

Watch the video below from Sprint CEO Marcelo Claure:

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