With Reebok's tenure with the NFL ending soon, they decided to make a quick few bucks by selling some Tim Tebow Jet jerseys before they are done in a week and Nike takes over as the official sponsor of the league.
Well, that turned out to be a real bad idea.
Now Nike is suing Reebok for using his name on Jets apparel without permission.
The Associated Press has more on the lawsuit:
According to the lawsuit, new Nike-supplied uniforms for all 32 NFL teams will be unveiled next week in New York City, kicking off a five-year deal for Nike to be the league's exclusive provider of on-field apparel, including game uniforms and sideline apparel. Reebok had been the supplier for the last decade.Come on, Reebok, you know better.
The lawsuit said demands for Tebow-related Jets apparel was intense last week during a normally subdued time for NFL merchandise sales.
It said Nike, based in Beaverton, Ore., believes Reebok was shipping large volumes of Tebow-related apparel products to retailers for sale to the public this week, damaging Nike's ability to capitalize on a "unique and short-lived opportunity."
The lawsuit added that it was unlikely that a consumer who buys an unauthorized Tebow jersey or T-shirt from Reebok this week will purchase an authorized Tebow item from Nike next week.
Written by Josh Dhani, Founder Josh has been writing since January 2009 and has founded the websites FootBasket, Hardcourt Mayhem, and Gridiron Mayhem. For a full bio, check out JoshDhani.com. Follow him on Twitter @JoshDhani
