It's no secret that covid has changed many lives. This is very evident in the field of business. Companies everywhere have had to make changes for their employees and their services in order to accommodate their customers in a time of illness. 

Before the pandemic happened, curbside delivery wasn't really heard of from businesses and restaurants. Also, churches have changed and begun offering virtual, live feeds on social media for their services. 

These are just a couple of examples of how covid has changed everything for different kinds of industries and people.

But what about sports? Everyone remembers how sports seemed to completely disappear when the pandemic was at its peak. 

There were no more football, basketball or soccer games being hosted on television, and views were at an all-time low. In fact, ratings and views on television dropped dramatically during the pandemic. 

While the world is not completely out of the woods just yet, it's important to reflect on how things have changed so that people can be aware of the way sports exist now. 

Here are three ways that covid has changed the way people interact with our favorite sports teams.

Virtual Attendance

The most obvious way that covid has changed our interactions with our sports teams is by offering virtual attendance to the games. 

Who hasn't seen the games being broadcasted on television with no audience in the background, only an audio clip being continuously played of cheers and boos in the distance? 

Some organizations even install screens of individual fans in the background to mimic a real, in-person audience in the stands. 

Because of covid, the customer experience in sports has shifted from enjoying competitions in-person to learning to enjoy them in virtual format. 

Fans everywhere have had to learn to access their favorite teams and games in a more digital way, some even subscribing to more apps and channels in order to view their teams. 

The bottom line is that there is more of an appreciation for virtual presence when it comes to interacting with the teams. Sports organizations would do well to figure out ways to make the entire experience better for the fans online.

Social Media Impact

Who would have thought that the pandemic would prove to be a positive thing for social media outlets? The use of social media grew exponentially during the rise of covid. 

People were stuck inside and didn't have much to do, so they spent a lot of their time scrolling through social media and seeing what their friends were up to. 

However, when it comes to sports and accessing their favorite teams, social media pages of the teams and sports organizations were also on the rise. 

Because there wasn't much going on from television, which is the normal outlet where people got their news about their teams, fans shifted towards social media to get the latest updates about what their team was up to. 

Not only were people watching live events on these pages, but an entire shift happened where they began to draw all of their news from social media altogether.

Shifting Interests in Fans

Also, the interests of fans shifted a bit. When players were out due to covid, this caused fans to go to other players and explore other options. This is exactly why players do not like to be out on the injured list for very long. 

The organization will lose interest and the fans will go elsewhere to get their fixes. This usually leads to the popularity of the player declining, meaning, they won't be making as much money. 

During the pandemic, fans' eyes began to roam, some even exploring entirely different sports altogether to see what they liked.


In the end, sports have survived, and the way people interact with their favorite teams is still intact. Luckily, covid seems to be declining, and things are getting back to normal. Even though some changes have happened in the world of sports, many of them were positive.


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