Stephen Curry had a storied career at Davidson, but that success didn’t translate to the NBA in 2009 for some scouts.

Curry wasn’t expected to become a star or an MVP, with many figuring he’d be a career backup. They were all wrong and in a new commercial for CoachUp, a private coaching firm, Curry works out, while narrating those negative reports that were written about him.

CoachUp (www.coachup.com), the nation’s leading private coaching company, today launched a new campaign featuring CoachUp leadership team member, 2015 NBA Champion and league MVP, Stephen Curry. The video and social campaign seeks to highlight Curry’s path from “zero” to “one hundred” – as epitomized by the contrast between Curry’s rookie NBA scouting report, which deemed him too small and un-athletic to succeed in the sport, and his rise to league superstar. In spite of his doubters, Curry channeled his energy into relentless training with one-on-one coaches (a practice that continues today) and credits his coaches with helping him reach another level in his athletic career. As a member of CoachUp’s leadership team, Curry is committed to helping athletes of all levels achieve their goals through the best one-on-one coaching available.

“Over the years, I’ve been doubted and questioned – my NBA scouting report represents what some ‘experts’ said about my ability,” said Curry. “But, no matter what people said, I always blocked them out and kept training. That dedication and commitment to the game I love, the long hours spent honing my skills one-on-one with my coaches, is what ultimately drove my success. Every athlete can benefit from working with an individual coach, whether it’s to help them beat the doubters or just build confidence in their abilities. That’s why I’m a part of CoachUp – to help athletes reach another level in sports and life.”

By Glenn Erby


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